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If you’re encountering challenges with Google Analytics 4 Server Side Tracking or facing difficulties in utilising a marketing platform to accurately track data and dominate in 2022, worry not! I have the solution with Google Analytics tracking. Due to recent updates like iOS 14/14.5, Google Analytics may struggle to effectively track website visitors. Additionally, some users opt to disable cookies using ad blockers. Hence, there’s a need to upgrade to GA4 and implement Server Side Tracking to track users not just from the browser site data but also from the server site, ensuring comprehensive data collection and analysis.
The upcoming version of Google Analytics 4 will be more powerful than Universal Analytics, providing more relevant data about why users are on your website or app. This enhanced capability will allow you to more accurately attribute actions to users across various devices and integrate data from multiple streams into a single property. Therefore, upgrading to Google Analytics 4 from Universal Analytics is highly recommended.
Starting in 2023, Google announced that the Chrome browser will no longer support third-party cookies, a change already implemented by Mozilla and Safari. To address potential data mismatches, Google Analytics 4 Server Side Tracking is the recommended solution for tracking user behaviour and enabling personalised advertising under these new conditions.
Our next-generation measurement solution, Google Analytics 4, is set to replace Universal Analytics. Starting July 1, 2023, standard Universal Analytics properties will no longer process new hits. If you still rely on Universal Analytics, we recommend planning your transition to Google Analytics 4. This new version will surpass Universal Analytics in functionality and performance.
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I specialise in Digital Marketing, with a track record of successfully serving clients in this sector. Through my expertise, I’ve undertaken significant projects in Digital Marketing, Delivering impactfull results for businesses.